Bilisti founder Samhar G on grief, wellness and building a community rooted in truth
Q&A Interview Feature | Issue 10
Samhar G is the founder of Bilisti, a women’s health and wellness community grounded in care, honesty and lived experience. In Issue 10, she opens up about personal loss, what it truly means to build something rooted in truth, identity and what it really means to create something that supports women.
KC: What inspired you to create Bilisti, and what gap did you see that others weren't addressing?
Samhar: Bilisti was born from a deeply personal place both loss and awakening. After losing my dad, I began to question what it really means to care for yourself, not just on the surface, but in a way that supports your body, your mind, and your long-term health. It shifted everything for me. Health stopped feeling optional; it became essential. Bilisti, which was my dad's nickname for me meaning "the best," felt like the perfect embodiment of that shift. Because the truth is, your "best" isn't fixed it evolves with your seasons, your circumstances, and your wellbeing.
As I moved through my own wellness journey while navigating life with Hashimoto's I couldn't ignore the gaps in how women experience health. I know what it feels like to live in a body that's asking for support, while trying to make sense of symptoms that aren't always immediately understood. Too many women are dismissed, misdiagnosed, or left waiting years for answers to conditions that affect how they feel day to day. At the same time, much of the wellness space felt curated for appearance rather than support, beautiful but often disconnected from what women actually need to feel well.
Bilisti exists at the intersection of both. It's where health education meets intentional wellness giving women the tools to understand their bodies while creating space for care that feels realistic, supportive, and sustainable.
KC: What's the hardest thing about running a community-first business, where people's trust is essentially your product?
Samhar: The hardest part is understanding that trust isn't something you earn once it's something you have to continuously nurture, protect, and be accountable to. When your community is at the centre of what you do, people aren't just engaging with your brand they're trusting you with their experiences, their questions, and sometimes their vulnerabilities.
That requires a different level of care. You have to listen deeply, communicate responsibly, and be mindful of the impact of everything you put out. Especially in the health and wellness space, where misinformation is common, there's a responsibility to ensure that what you're sharing is not only empowering, but accurate and supportive.
There's also a balance between growth and integrity. As Bilisti expands, the challenge is maintaining that closeness making sure the community still feels heard, not just reached. That means being intentional about how we scale, what we say yes to, and how we show up.
But ultimately, that responsibility is what makes it meaningful. Trust isn't a pressure—it's a privilege. And it's what keeps everything we do aligned with the people we're building for.
“Trust isn’t a pressure — it’s a privilege. And it’s what keeps everything we do aligned with the people we’re building for.”
KC: There's a lot of noise in the wellness space right now—apps, retreats, influencers. How do you make sure Bilisti stays real in all of that?
Samhar: In a space that often prioritises visibility over value, staying real requires clarity. For me, that starts with being grounded in why Bilisti exists. It's not about keeping up with trends or creating aspirational moments that feel out of reach—it's about supporting women in a way that is honest, practical, and rooted in real health.
We focus on substance. That means creating space for conversations that aren't always highlighted or events that feel good. Wellness is part of that, but it's meaningful when it supports how you actually feel, not just how things look.
Accessibility is also key. Not every woman can engage with wellness in the same way, and she shouldn't have to. Bilisti is about meeting women where they are offering knowledge, support, and practices that can be integrated into real life, not just idealised routines.
Staying real is less about standing out and more about staying aligned. As long as we continue to centre real experiences, real conversations, and real needs, Bilisti will naturally cut through the noise because it's built on truth, not performance.
KC: What does success and becoming mean to you at this stage of your journey?
Samhar: Success, for me, has become much more intentional and impact-driven. It's no longer just about external milestones—it's about whether what I'm building is genuinely making a difference in how women understand and care for their health.
I see success in the everyday shifts: a woman recognising what her body needs, asking better questions, or giving herself permission to prioritise her wellbeing without guilt. Those moments might seem small, but they represent something much bigger—a change in how women relate to themselves.
"Becoming" is the part that feels ongoing. It's about evolving with purpose, allowing each stage of the journey to shape me, and not feeling the need to rush into a final version of success. I see it as seasonal—just like health and wellness. What's required of me now is different from what it will be later, and I'm learning to honour that.
At this stage, becoming means building something that is both meaningful and sustainable. Something that supports women in a real, tangible way, while also allowing me to grow, adapt, and stay aligned with the purpose behind it all.
“Becoming is seasonal. What’s required of me now is different from what it will be later, and I’m learning to honour that.”
Want the full story? Read Samhar's complete feature, including her thoughts on building a culturally grounded wellness space and what helped her take the first step, in Issue 10 — The Redefining Success Issue.
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